What Should You Be Tracking on Your Website?
The 5 Web Metrics That Matter Most
Tracking the right website data helps you turn numbers into a roadmap for strategic growth, where every click and every metric guides your next move.
Let’s break down the top web analytics you should be tracking to really see what’s working and what’s not.
Why Web Analytics Are Your Business’s Best Friend
It’s easy to assume your website is doing its job, but web analytics tell the real story.
By tracking the right metrics, you’ll:
- See how people are finding your site
- Understand exactly how people interact with your site
- Identify what content makes your audience stop and stare
- Make smart, data-driven marketing decisions
The 5 Most Important Web Page Metrics to Track Right Now
Here are the metrics that actually matter:
Traffic
Discover who’s showing up and why. Track unique visitors, traffic sources, and consistent trends (not just daily spikes).
Bounce Rate
This is the percentage of people who leave your site without clicking anything, revealing the truth about your page’s first impression. A high bounce rate? Time to level up your content or design.
Time on Page
How long are people sticking around? This tells you whether your visitors are engaging with your content vs. just skimming.
Top Performing Pages
Discover your content superstars being sure to replicate successful formats or topics while reworking underperforming pages.
Conversion Tracking
How many visitors are taking action? Are they signing up for your newsletter? Are they making a purchase?
Turn Data into Action
Start tracking to start improving!
There are a lot of metrics and a lot of numbers out there, but when you make sure you are tracking the right things you can use that info to successfully guide your marketing strategy.
Getting started:
- Check your web traffic weekly (Google Analytics makes it easy)
- Note which blogs or pages bring in the most visitors
- Use that info to plan your next few content pieces
- Use Nim’s shortcuts to both write new or refresh low-performing content
Get started with Nim!
Sign up today and use code NIMBUS100 at checkout to get Nim for just $15/month!