Your Content Calendar is the command center for all your marketing efforts. This tab houses every piece of content you plan to publish, helping you organize topics and deadlines in one place with the below tabs informing your Content Calendar’s drop-downs. Each row represents a new piece of content, with customizable columns to track publication dates, status updates, content links, and even assigned team members.

These are the platforms your brand uses for marketing whether digital or analog (i.e. Instagram, Mailchimp, Print ad, etc.).

These are the formats you regularly use to communicate and promote your business (i.e. blog post, press release, reel, carousel, gif, infographic, etc.).

Define your main themes or topics. These serve as foundational areas of focus to ensure that content is consistent, valuable, and aligned with your brand’s goals and audience interests.

Keep track of each campaign’s progress by entering your business’s typical workflow steps to mark and see at a glance what’s on schedule, what’s delayed, and what’s completed.

Marketing campaigns allow focused efforts to promote a product, service, or idea (i.e. a seasonal promotion, a product launch sale, a giveaway on social media, etc.). Use this dedicated campaign sheet to outline goals, deadlines, and key tasks.

We’ve included a sheet tab packed with key holidays and observances for 2025 to help inspire campaigns, promotions, and timely social media posts. Find ones that align with your brand and start brainstorming!