How to write with Nim.
Get started writing in your brand voice right now.
You know that marketing your business is important. You need to build brand awareness and drive sales but let’s face it—it can feel overwhelming. Crafting social posts, email campaigns, and website copy takes time, creativity, and focus, all of which are in short supply when you’re busy with the day-to-day work of running your business.
That’s why we created Nim, an AI-powered marketing assistant designed to take the stress out of content creation. Nim doesn’t just write—it knows about your business, your voice, and your goals, making it easier than ever to create marketing materials that feel authentic and engaging.
This is what sets Nim apart. Instead of generic, one-size-fits-all suggestions, Nim knows everything about your business, your values, and your goals. The result? Content that feels like it came directly from you, but faster and with less effort.
1. Create Your Voice
Step one:
create your voice
What is Nim’s Voice feature?
Nim’s voice feature is designed to help you maintain a distinct and engaging tone for your content. Your brand’s voice is how Nim will talk about your business. You can either create a voice manually or let Nim generate one based on your existing materials.
Manual voice generation methods
Compose a voice prompt directly

Take a moment to define the qualities you want your voice to embody. Consider factors like tone, style, and the feelings you want to evoke in your audience.
Input text

If you have a piece of text that reflects the tone you want for your brand, copy and paste it into the voice generator. Nim will analyze the text and craft a voice tailored to your needs.
Automatic voice generation methods
Upload a PDF

Upload a PDF that showcases your brand voice. Nim will analyze the content and generate a voice aligned with your existing materials.
Reference a link

Provide a link to a website that embodies your brand voice. Nim will analyze the webpage content and use it to automatically generate a matching voice.

Cheat code: use the Brand Voice Creator Shortcut
If you don’t have a style guide for your brand, you can use our pre-made Shortcut, Brand Voice Creator, to quickly and easily craft your brand voice.
Now that you’ve established your unique voice with Nim, you’re ready to take the next step in setting up your content for success – building a library of assets. Think of your library as teaching Nim what to talk about when talking about your business. When Nim is generating content, it will “read” your library to come up with the right information about your brand.
2. Stock Your Library
Step two:
Stock your Library
What is Nim’s Library Feature?
Libraries are how you teach Nim about your business—specifically, what makes it unique. Whether you’re a small business owner, entrepreneur, or marketer, building a library is the key to making Nim work seamlessly for you. By uploading PDFs, providing URLs, or manually adding content, you give Nim the context it needs to craft content that’s not just polished but also accurate.
We’ll guide you through organizing and creating this invaluable resource, making your marketing efforts more efficient and consistent than ever.
There are three simple ways to add Assets to your Library
Upload PDFs

Share documents like brochures, product guides, or even past marketing materials. Nim will extract key details and use them to enhance your content.
Add URLs

Link your website, social media profiles, or any online content that reflects your brand. Nim can analyze this information to ensure your messaging stays consistent.
Manually add information

Do you have specific brand guidelines, key phrases, or industry terminology? Add them to your library to teach Nim how to speak your language.
Why Libraries matter
Think of your library as Nim’s personal training ground. The more you add, the better it gets at delivering content that aligns with your unique style and needs. Whether it’s a social media post about your new menu item or an email campaign promoting your latest event, Nim uses your library to ensure every piece of content you generate is authentic and impactful. The more you add, the better Nim gets at representing your business.
Secret superpower

Chat directly with your Library
Your library isn’t just a collection of information—it’s now your personal assistant. With Nim’s new Chat with the Library feature, you can ask questions, refine ideas, and get instant, personalized answers based on the content you’ve uploaded.
- Have a product brochure? Ask Nim for a quick summary or highlights.
- Need to draft a blog post? Chat with your library to pull relevant details.
- Stuck on wording? Your library knows your style and can offer suggestions tailored to your brand.
It’s like having a conversation with an expert who knows everything about your business. Simply upload, ask, and watch Nim deliver smarter, faster answers.
3. Start Writing
Step three:
get writing!
Create a new document and start writing. Use the voice and library you created and stay on brand. Change the tone, reading level, and even the language of your content.

Now that you have established a strong foundation with Nim, you are prepared to speed up your content creation and make more time in your day. Hey, maybe you’ll even get a minute to eat lunch or catch a yoga class. We love that for you.
Extra credit
Ramp up your content creation workflow.
Shortcuts
Ready to amp up your content creation process? We’ve got you covered with Shortcuts — your pathway to creating content even MORE quickly with Nim.
Multiple Voices
Create the perfect voice for each and all of your audiences. Tailor your messaging so it resonates with your people and your platforms.
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