How to Schedule Time for Marketing

(and Actually Stick to It)

Marketing can often get the short end of the stick for small business owners. Client calls, production deadlines, and admin tasks? They scream “urgent!” Meanwhile, marketing gets pushed to the side and even forgotten about. But here’s the deal: if you’re serious about building a small company marketing plan that actually drives growth, you need to give your marketing the time and attention it deserves.

Treat marketing like that VIP meeting you’d never dream of skipping. Block it out on your calendar and guard that time. This simple mindset shift turns your marketing from “maybe when I have time” to a consistent, growth-driving machine.

Why Your Marketing Needs Some Serious Love

By carving out dedicated time each week, you:

Ensure your marketing plan delivers real results
Build brand awareness and trust with your audience
Keep your marketing workflow management organized
Create space for consistent content, campaigns, and follow-ups

How to Make Marketing Happen

Here are three no-nonsense ways to make sure marketing gets done:

Set a Recurring Marketing Appointment

Block out time weekly or daily for content creation, social media, and email campaigns.

Define Specific Tasks

Forget vague “marketing” blocks. Get specific: “Draft an enewsletter” or “Plan three Instagram posts.” This makes your marketing workflow clearer and easier to execute.

Set Reminders & Stick to It

Treat marketing time as non-negotiable. If you miss a session, reschedule—don’t abandon your plan.

The Productivity Hack That Actually Works

Instead of wishy-washy goals, create laser-focused action plans with implementation intentions.

Example: “After my Monday team meeting, I’ll spend 30 minutes outlining my blog for the week.”

This tiny tweak doubles your chances of follow-through and keeps your marketing process running smoothly. Magic? Nope, just smart planning.

Template to try: “I will [MARKETING ACTION] at [DAY/TIME].”

Final Tips for Marketing Success

Protect marketing time like it’s a high-stakes client call
Use a content calendar to keep your plan on point (you can steal ours for FREE!)
Celebrate those small wins (because you’re crushing it!)

Bottom line—If you want your small company marketing plan to work, it needs consistent, dedicated time on your calendar. By protecting your marketing sessions, clarifying your tasks, and building habits around them, you’ll turn an inconsistent marketing process into a reliable system that fuels growth.