How to Refresh Old Content and Keep It Evergreen
Stop letting your best content gather dust!
Oftentimes, marketers and content creators find themselves focusing so hard on creating new content (🙋guilty!) that we forget one of the best marketing moves out there—reviving the good stuff you’ve already made. While generating new content is necessary and valuable, incorporating a refresh strategy into your workflow helps you get more mileage out of your content (not to mention, lightens your to-do list).
Think of your content like a garden that needs occasional pruning and care. You’ve already done the hard work of planting those initial seeds and now it’s time to nurture your digital content to keep it vibrant and valuable.
Here’s how to give your content a little TLC and why it’s totally worth it.
Why Bother Updating Old Content?
Here’s what a simple refresh can do:
- Boost your SEO and rank better on Google and other search engines
- Improve your traffic without having to create brand, new content
- Demonstrate ongoing relevance and trustworthiness
- Ensure your content is continuing to work for you
5 Easy Ways to Breathe New Life Into Your Existing Content
There’s no need for a full rewrite — a few small tweaks and updates can have a big impact.
Here’s your game plan:
Update stats, links, and dates
Outdated stats and broken links can hurt your credibility. Swap in fresh numbers, new sources, and anything else that keeps the content accurate and relevant.
Tweak headlines
Even a small headline change can improve your click-through rate. Try adding a date, a keyword, or a more specific hook. Something like:
After: “How to Build a Content Strategy That Actually Works in 2025”
Before: “How to Build a Content Strategy”
Swap in new images
Fresh imagery can give your content a more modern look and feel.
Add internal links to your newer content.
Link back to any newer posts, pages, or offers you’ve created since the original went live. This keeps readers on your site longer and strengthens your SEO.
Rework the Call To Action (CTA)
If your original CTA is pointing to an old offer or outdated resource, swap it for something current (i.e. your latest product, lead magnet, or newsletter signup).
Your Content Deserves to Shine
Nim is AI made for small businesses—by a small business. We get it! We designed Nim to meet the unique needs of small business owners and marketers, ensuring your content sounds like you, not a robot.
Bonus Tip: Use Nim to Help With the Heavy Lifting
Published on Jul 10 2025
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