Articles

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Articles written by and about Nim, the ai content marketing generator for small businesses.

Should I Use Email Marketing for My Small Business?

Email marketing delivers a 3,600% ROI, making it one of the most powerful tools for small businesses. Learn the advantages, best practices, and strategies to grow your list and boost results.

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Understanding the AIDMA Framework: The Marketing Model That Came Before AISAS

Learn the difference between AIDMA and AISAS marketing models, and how shifting from one-way messaging to interactive, shareable strategies can help you better connect with today’s savvy, connected consumers.

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How to Write a Content Brief Template

A clear content brief keeps your ideas focused, your team aligned, and your message on track. Here’s how to write one.

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Answering the Question: How Do You Advertise?

Powerful advertising techniques that transform small businesses. Learn targeted strategies, budget optimization, and proven methods to attract customers and boost your marketing success.

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The Ultimate Guide to Developing a Customer Persona

Learn how to create detailed, relatable customer personas and use AI to enhance the process. From data gathering to programming AI personas, this guide helps you build smarter strategies.

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AI Prompting Techniques: One-Shot and Few-Shot Explained

Unlock the secrets of one-shot and few-shot prompting—your ultimate guide to mastering AI communication and getting exactly what you need, every single time!

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What Should You Be Tracking on Your Website?

Not sure what to track on your website? Start here. These 5 essential web metrics turn data into action, helping you make smarter, faster, and more confident marketing decisions.

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How to Refresh Old Content and Keep It Evergreen

Unlock the secret to reviving your old content. Learn how to transform forgotten blog posts into SEO-friendly, traffic-generating gems without starting from scratch.

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How to Write Better Prompts for AI

Discover how to use AI prompts and Nim’s built-in Shortcuts to write accurate content faster. Perfect for small business owners who write their own marketing.

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How to Use Nim + Our Free Content Calendar to Make Marketing Way Easier

Discover how Nim GPT and Nim’s free content calendar make it easy to plan and create content. Built for small business owners who want a better way to market online.

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